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Ad conversions

Teach Meta which WhatsApp chats turned into customers

Click-to-WhatsApp ads usually optimise for conversations, not customers. Autonicate records the ad behind every chat and reports qualified leads and purchases back to Meta, so your ads find more people who actually buy.

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What you get

Source on every chat

Ad, post, tracked link or organic, with the first touch and the latest one kept separately.

Tracked links

Add a ref code to a wa.me link on your site, bio or QR, and chats that use it are tagged automatically.

Conversions API built in

Send Meta's WhatsApp events, from LeadSubmitted and QualifiedLead to Purchase, with the click ID Meta needs.

Mark stages any way

By hand from the chat, from an automation rule, through the API, or automatically when a Razorpay payment arrives.

Delivery you can see

Every event shows delivered, queued, failed or too late, with retries and Meta's own reason when it refuses.

Guided setup with checks

A step-by-step setup checks the dataset, the token and the first real event with Meta before calling it done.

How it works

  1. 1

    Run Click-to-WhatsApp ads

    Chats from your ads are tagged with the ad automatically.

  2. 2

    Mark the outcome

    Qualified, booked, paid: set by hand, by rule, by API or by Razorpay.

  3. 3

    Meta learns

    Events land in your dataset in Events Manager, ready to optimise campaigns on.

Ad conversions: common questions

Do I need a developer to set up the Conversions API?

No. The setup screen creates or connects the dataset with your WhatsApp token and confirms each step with Meta.

Which events can be sent?

The WhatsApp business messaging events Meta accepts, including LeadSubmitted, QualifiedLead, Purchase and more. Purchase includes value and currency.

How late can a conversion be reported?

Meta accepts events within 7 days of the ad click. Anything older is marked too late rather than sent.

Works hand in hand with

Team inbox

Every WhatsApp number in one shared inbox, with access set per number and per person.

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WhatsApp calling

Answer and place WhatsApp voice calls in the browser, next to the chat.

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Automation

Rules, follow-ups and WhatsApp forms that qualify leads, with drafts, versions and rollback.

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Bring every WhatsApp conversation into one place

Create your account with Google. We set up your workspace, then a guided checklist connects your first number.

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